PA Brand Campaign

AAPA will launch a new PA brand campaign at the national AAPA Conference in May 2022. Designed to showcase the vital role PAs have in today’s healthcare system, the new PA brand will educate consumers, healthcare colleagues, and other stakeholders about the value of PAs. The new brand will also provide tools and resources to help you share your story about being a member of this essential profession.

Title Change Overview

WPP is leading an independent Title Change Investigation (TCI) to determine the best marketing strategy and title for the PA profession. The overarching goal of this project is to position PAs to successfully compete in the ever-changing healthcare marketplace.

Investigation FAQs

Find answers to frequently asked questions about the timeline, goals, cost and other facts about the undertaking of the PA Title Change Investigation.

Process

Find out more about the PA Title Change Investigation process. We are using research, analytics, and brand strategy to move the profession forward.

TCI Advisory Council

Find out general facts and a list of members of the TCI Advisory Council, 12 PAs who are supporting the PA Title Change Investigation.

WPP/Landor/Kantar

Find out frequently asked questions about WPP/Landor and Kantar, who have partnered with AAPA in the undertaking of the PA Title Change Investigation.

General FAQs

Find answers to frequently asked questions about the timeline, goals, cost and other facts about the undertaking of the PA Title Change Investigation.

News & Resources

News & Resources Latest News What Your Patients and Healthcare Colleagues Should Know About PA Title Change AAPA’s House of Delegates voted to change the profession’s title to physician associate in May. Since then, AAPA has been developing resources that demonstrate how title change provides clarity on PA value and the role of PAs in […]

Timeline

There have been a number of major milestones in the timeline of the PA Title Change Investigation. See the full timeline dating back to May 2018.