Title Change Overview
AAPA created a title change overview document to provide an easy reference to the history and process with additional guidance on implementation for COs.
PA Brand Campaign
AAPA will launch a new PA brand campaign at the national AAPA Conference in May 2022. Designed to showcase the vital role PAs have in today’s healthcare system, the new PA brand will educate consumers, healthcare colleagues, and other stakeholders about the value of PAs. The new brand will also provide tools and resources to help you share your story about being a member of this essential profession.
Title Change Overview
WPP is leading an independent Title Change Investigation (TCI) to determine the best marketing strategy and title for the PA profession. The overarching goal of this project is to position PAs to successfully compete in the ever-changing healthcare marketplace.
Investigation FAQs
Find answers to frequently asked questions about the timeline, goals, cost and other facts about the undertaking of the PA Title Change Investigation.
Process
Find out more about the PA Title Change Investigation process. We are using research, analytics, and brand strategy to move the profession forward.
TCI Advisory Council
Find out general facts and a list of members of the TCI Advisory Council, 12 PAs who are supporting the PA Title Change Investigation.
WPP/Landor/Kantar
Find out frequently asked questions about WPP/Landor and Kantar, who have partnered with AAPA in the undertaking of the PA Title Change Investigation.
General FAQs
Find answers to frequently asked questions about the timeline, goals, cost and other facts about the undertaking of the PA Title Change Investigation.
News & Resources
News & Resources Latest News What Your Patients and Healthcare Colleagues Should Know About PA Title Change AAPA’s House of Delegates voted to change the profession’s title to physician associate […]