WPP and AAPA Report to HOD on PA Title Change Investigation

HOD Delegates Will Consider Research and Recommendations Prior to May 2021 Meeting

November 24, 2020

On Friday, November 20, WPP/Landor and AAPA delivered their final Title Change Investigation reports to a closed meeting of AAPA’s House of Delegates (HOD), which included delegates, the Board of Directors, Special Observers (PAEA, ARC-PA & NCCPA), and PA and PA student members of AAPA. Following the presentations, delegates and members had an opportunity to pose questions to the panel of experts who had conducted the rigorous and robust research over the course of two years.

PAs and PA students can access the WPP and AAPA slide presentations, which are CME-eligible, in Learning Central. The final written report is available on AAPA’s website. This written report complements the WPP/AAPA presentations.

Included in these materials are the following:

  • WPP’s presentation on their ten key research findings related to the current PA brand along with the proposed brand strategy and framework for the profession.
  • AAPA’s findings on considerations and cost estimates in the areas of advocacy, branding, and finance, including recommendations from AAPA’s external legal counsel.
  • WPP’s presentation on the title investigation process, title validation process, and their title change recommendation.

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In his introduction to Delegates, AAPA Speaker of the House and Vice President, William Reynolds, MPAS, PA-C, DFAAPA, said: “There is a lot of data to digest, process and apply as you – AAPA’s House of Delegates – return to your respective constituent organizations to begin the next phase of this process, which could culminate in resolutions for consideration at the 2021 House of Delegates. Because this is such an important decision for the profession, I would ask that you take the time and put in the effort needed to make the best decision for the patients we serve. Ultimately, this is not just about us. It is about our ability to serve our patients.”

For background on how this project was initiated and continued updates, please visit AAPA’s PA Title Change Investigation web page.

For questions about the PA Title Change Investigation, please email [email protected]. AAPA will aggregate questions received and share answers so that everyone has access to the same information when discussing with their constituencies.

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PA Title Change Investigation CME