Communications Resources
![A physician associate/physician assistant in surgical gear](https://www.aapa.org/wp-content/uploads/2020/12/what-is-a-pa-hero-620x380.jpg)
What is a PA?
Use these resources and information to build awareness about the PA profession.
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Spread the Word
Share with your networks how PAs Go Beyond for patients. Use this toolkit of resources.
![Guide icon with a computer, pen and paper](https://www.aapa.org/wp-content/uploads/2019/06/guide-icon-thumbnail-620x380.jpg)
Guide for Writing and Talking About PAs
Learn how to communicate about the PA profession and convey PA commitment to team-based care.
![January 2021 Outreach Tools thumbnail](https://www.aapa.org/wp-content/uploads/2020/11/optimal-team-practice-toolkit-thumbnail-620x380.jpg)
Toolkit
Access resources to help constituent organizations advocate for legislation to modernize PA practice.
![iPhone with YouTube app opening](https://www.aapa.org/wp-content/uploads/2020/05/videos-and-interviews-thumbnail-620x360.jpg)
Leveraging Media and Social Media to Achieve Your Organization’s Goals
Watch this webinar to learn about the power of media and social media and uncover strategies to elevate the profession.
![Guide icon with a computer, pen and paper](https://www.aapa.org/wp-content/uploads/2019/06/guide-icon-thumbnail-620x380.jpg)
Considerations for PAs Before Posting on Social Media
Familiarize yourself with how to use social media on behalf of the profession, and the mistakes to avoid.
![Guide icon with a computer, pen and paper](https://www.aapa.org/wp-content/uploads/2019/06/guide-icon-thumbnail-620x380.jpg)
Social Media Guidelines for PAs Sharing AAPA Content
Develop social media best practices including how to tag, use hashtags, and share content on your channels.
![Guide icon with a computer, pen and paper](https://www.aapa.org/wp-content/uploads/2019/06/guide-icon-thumbnail-620x380.jpg)
Media Training
Sharpen your skills as a communicator and representative of the PA profession.