August 14, 2020
PAs Get Boost of Visibility in 2019
Ads to Run from January Through April 2019
January 8, 2019
PAs will get an exciting boost of visibility in 2019 so get ready to like, comment, and share!
The advertising partnership between AAPA and NCCPA continues. The goal is to raise public awareness of the PA profession.
From January to April, PA-focused ads will appear in the following outlets: USA Today, NPR, AARP, Becker’s Hospital Review, Health Leaders, Fierce Healthcare, Health Affairs, and Politico.
The ads that will run are part of AAPA’s Your PA Can Handle It™ campaign, which includes a mix of video, print, radio, and digital ads. All the ads in this campaign can be viewed by members on AAPA’s website.
The campaign’s objective is to get more than 32 million total views through targeted digital, broadcast, and print advertising.
This visibility comes at a critical time as states pursue legislation to remove practice barriers.