WPP led an independent Title Change Investigation (TCI) to determine the best marketing strategy and title for the PA profession. The agency was selected to conduct the investigation as a follow up to a resolution from AAPA’s House of Delegates and at the request of AAPA’s Board of Directors. The overarching goal of this project was to position PAs to successfully compete in the ever-changing healthcare marketplace.
The TCI attempted to address two key questions:
TCI Final Report & CME-Eligible Presentation
Report & CME Now Available to Members
WPP and AAPA presented the final report of the Physician Assistant Title Change Investigation to the AAPA House of Delegates and AAPA members virtually on November 20, 2020. The recorded presentation is now available free to AAPA members for CME credit in Learning Central. Members can also access a PDF of the Title Change Investigation Final Report by logging in to AAPA’s website.