AAPA will launch a new PA brand campaign at the national AAPA Conference in May 2022. Designed to showcase the vital role PAs have in today’s healthcare system, the new PA brand will educate consumers, healthcare colleagues, and other stakeholders about the value of PAs. The new brand will also provide tools and resources to help you share your story about being a member of this essential profession.
WPP is leading an independent Title Change Investigation (TCI) to determine the best marketing strategy and title for the PA profession. The overarching goal of this project is to position PAs to successfully compete in the ever-changing healthcare marketplace.