Timeline

Oct – Nov

2020
  • WPP and AAPA meet with TCI Advisory Council
  • TCI final presentations delivered to AAPA House of Delegates and AAPA members

Jan – Sept

2020
  • Identify financial implications related to title change and AAPA’s responsibilities related to the investigation
  • AAPA 2020 canceled due to COVID-19
  • Annual HOD Meeting postponed to November

Oct – Dec

2019
  • Launch quantitative research to gain feedback on selected potential titles
  • Legal counsel identifies conflicts with potential title(s)
  • Begin advocacy stakeholder outreach

Aug – Oct

2019
  • Identify alternative titles based on the PA Brand Positioning Strategy
  • Examine alternative titles to determine any trademark, regulatory, or other conflicts
  • Identify all stakeholders, organizations, partners, etc. that would be impacted by a title change

Jul – Aug

2019
  • Complete quantitative research on PA brand
  • Develop PA Brand Positioning Strategy

May

2019
  • WPP presents an update to AAPA House of Delegates on the research that will guide and inform the best marketing strategy and title for the PA profession

Mar – Apr

2019
  • Begin quantitative research on PA perceptions
  • WPP deploys surveys to PAs and PA students and patients and follows up with employers, patients, and physicians
  • AAPA, PAEA, ARC-PA, and NCCPA meet to discuss TCI at AAPA Leadership and Advocacy Summit

Nov

2018

–

Apr

2019
  • Qualitative research begins and focus groups convene

Oct – Nov

2018
  • WPP develops objectives, refines overall project plan, aligns key assumptions & methodologies, and develops research hypotheses
  • WPP and AAPA meets with TCI Advisory Council

Sept

2018
  • AAPA selects WPP to conduct the TCI

Aug

2018
  • AAPA submits request for proposal to search for independent agencies to conduct the TCI

July

2018
  • AAAPA Board of Directors (BOD) approves TCI project plan and funding
  • AAPA BOD appoints TCI Advisory Council

May

2018
  • AAPA House of Delegates submits a resolution to move forward with a PA Title Change Investigation (TCI)