Who is WPP/Landor?

A world leader in providing fully-integrated health marketing, communications and research solutions, WPP was selected to conduct an independent Title Change Investigation (or TCI) to recommend the best marketing strategy and title for the PA profession. Landor, a WPP company, is a global leader in brand consulting and design that created brand-led growth for their clients. They have a specialized naming and verbal identity practice with years of experience naming across industries.

Who is Kantar?

Kantar is home to some of the world’s leading research, data and insights expertise. Collectively, our 30,000 employees offer the most complete view of consumers – the way they think, feel, shop, share, vote and view – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners.