Frequently Asked Questions
Title Change Investigation
FAQs About the PA/PA Student Survey (Closed April 30, 2019)
FAQs About the PA/PA Student Survey (Closed December 9, 2019)
How long will I have to complete the survey?
- The survey will be accessible until Monday, December 9 at 9 a.m. EST.
- Weekly reminders will be sent to those who have not yet responded.
- The survey may take up to 20 minutes to complete. You can stop and restart the survey at a later time/date without losing the information you have already entered.
Who came up with the survey questions and how did they decide what to ask?
WPP developed the survey questions based on quantitative and qualitative findings from the previous phase of research that included PAs, PA students, patients, physicians, and employers, and extensive conversations with Landor.
Can I share the alternative title options mentioned in the survey?
Due to the sensitive nature of this research, we ask that you keep confidential the content of the survey, including alternative title options, and refrain from publishing this content electronically or otherwise.
Why are there only 4 alternative title options to choose from?
Informed by extensive qualitative and quantitative research, WPP/Landor developed more than 150 alternative title options. Since then, many options have been eliminated from consideration following state and federal legal and regulatory investigations, trademark and acronym reviews, and other rigorous research. Watch this video for an overview of the title vetting process used by WPP/Landor to arrive at the four options shared in the PA/PA student survey.
Why haven’t I received the survey yet?
Due to the large volume of recipients, the survey will be sent systematically over the course of four business days, concluding on Thursday, November 14.
How do I make sure I receive future communications from WPP about the TCI survey?
Go to your email platform and adjust your list of “Safe Senders” to accept messages from [email protected]
- For guidance on resetting your spam filter, please see How to Whitelist Emails –Ensure Proper Delivery (Note: these instructions are not specific to all email platforms.)
Who is WPP/Landor?
A world leader in providing fully-integrated health marketing, communications and research solutions, WPP was selected to conduct an independent Title Change Investigation (or TCI) to recommend the best marketing strategy and title for the PA profession. Landor, a WPP company, is a global leader in brand consulting and design that created brand-led growth for their clients. They have a specialized naming and verbal identity practice with years of experience naming across industries.
Who is Kantar?
Kantar is home to some of the world’s leading research, data and insights expertise. Collectively, our 30,000 employees offer the most complete view of consumers – the way they think, feel, shop, share, vote and view – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners.
*The survey is part of the ongoing Title Change Investigation, which considers the impact of a potential title change on the profession. Submitting your personal feedback via the survey does not qualify as an official vote, whether as an AAPA member or a nonmember, either for or against any title options. Data gleaned from the PA/PA Student survey may be included in OR will help inform a final report to AAPA’s House of Delegates.