PAs Talking the Talk

August 20, 2015

What PAs do and what the profession is capable of is clear, but it is obvious that not everyone has the same clarity. The AAPA team is working hard with you to ensure that we shine a light on the valuable role PAs play in today’s healthcare with tools and communications we can all use.

To that end, AAPA recently updated the PA Communications Guide, which you can find here. Take a look and think about how you can apply this language to your communications vehicles, including your website, fact sheets, brochures and social media communications. Here are some tips:

  • Review your website and make sure you are using PA wherever possible
  • Eliminate “‘s” from all communications
  • Incorporate proactive and strong language such as PAs practice medicine
  • Make sure visitors to your website or brochure readers quickly understand who PAs are and what they do
  • Scrub channels for outdated phrases and words including “mid-level provider” or “supervised by a physician”

 

Constituent organization leaders, we recommend that you work with your web team/developers to implement these changes on your website. Your team is the most familiar with your site and how to operate it. However, if for some reason that is not possible or if you do not have the resources to update your website, AAPA may provide direct technical assistance with specific copy updates from “physician assistant” to “PA” throughout a CO site, as needed. A few restrictions apply to support:

 

  • Updates will be limited to primary pages and work will be done across a period of time, on a first come, first served basis
    • Timing for updates will depend on the queue/resources needed
  • If AAPA is not familiar with a particular content management system, we will attempt to connect your CO with an independent expert