Public
Relations
Successful public relations for the PA
profession depends on the efforts of the American Academy of Physician
Assistants (AAPA) national office, of individual chapters and constituent
organizations, and of individual PAs. This module is designed to
take you through the basics of public relations, with a focus on
media relations. It can also serve as a blueprint for public relations
for any organization in which you participate.
Length of Module
Reviewing the module should
take approximately 45 minutes. We recommend that you take the module
and adapt it to any organization in which you participate. If it
already has a public education process in place, use this module
as a benchmark against which to review your current media relations
program for efficiency and effectiveness. We also recommend that
you obtain a copy of Fitting in the Pieces, the AAPA public education
handbook from which this module was adapted. The handbook contains
an in-depth look at media relations and public education for physician
assistants, but can easily be adapted for any organization.
Costs
The module is free. We recommend
that you continue your education by reviewing the bibliography and
visiting other Web sites that may have additional information on
public and media relations.
To proceed with the mentoring
module, please sign
in (members only).
Last Revised7/23/04 |
