Membership Marketing Resources for Constituent Organizations

AAPA has a number of resources available to assist Constituent Organizations to enhance their membership recruitment and retention efforts.

The AAPA Marketing, Membership and Business Development department offers a valuable consulting service to AAPA Constituent Organizations (COs) who want to enhance their membership efforts.

The key to positively impacting your membership is to consistently and methodically develop targeted messages to recruit new members. The guide provides a step-by-step assistance for you to create and execute a successful recruitment campaign. AAPA staff is available to assist individual inquiries, as we understand that each organization is unique.

Membership retention is critical to the success and growth of an organization. The more members your organization retains, the greater the dues revenue, financial stability, and stronger identity you will have. Members renewing in the first one or two years are the most critical as they are the ones most likely to disassociate with your organization if they don’t feel validated. The guide will provide you with tips and tools to help incorporate retention efforts into everyday organization activities.

A key element to marketing is the tracking of your responses and measurement of your response rate. With data on your response rate, you can determine your return on investment (ROI) and other valuable data that will help with future campaigns. The guide will provide you with tips and tools on tracking membership campaign results.

Personalizing your membership campaign can increase your response rate. Most consumers prefer a personalized message so utilizing your database records to customize your message. The guide will provide you with tips and tools on personalizing your membership campaign.

Last Revised: 4/30/08