The Strategic Business Development & Marketing Division offers a valuable consulting service to AAPA Constituent Organizations who want to enhance their membership efforts. Constituent Organizations may contact Melissa Cwiertniewicz, Manager Membership Marketing and Promotion at mcwiertniewicz@aapa.org or 703-836-2272, ext. 3306 for consultation on the development and enhancement of their memberships campaigns.

AAPA will work with a constituent organization to establish the best possible targets for their campaign depending on the organization's goals. This may or may not include use of AAPA’s PA data based on state or specialty criteria. AAPA will assist the constituent organization with creating a personalized appeal letter for the campaign.

AAPA suggests that the constituent organization track the success of the campaign and report back data on response rates resulting from campaign to their board.

Last Revised: 4/30/08